When one is taking the decision to go into home business, it should also be realized that one has to establish his or her presence online by making use of social media strategies. Engaging in social networking is an enormous activity and requires an expert to excel in it. A lot of persons have opted for hiring a social media manager, especially at the initial stage of their business.

In hiring a manager, one should take into consideration that the activities of the manager could make or mar one's success online. Though most persons who do not have time on their hands, hire people to act in the capacity of social media manager but for those who can spare the time, it is advisable for one to begin his or her business by being his or her own social media manager.

Before one becomes a manager for himself or herself, certain things need to be put into consideration which includes but not limited to the following:

Choosing a Site:One should make out time and create accounts with most of the social networking sites online, make oneself familiar with how things are done on the site and finally chose the site that will be appropriate for most of his or her goods and services to be displayed.

Opting for tools:On the various networking sites, several tools are designed which enables users of the site to interact conveniently with other users. For example, there exists tools which helps somebody to schedule his or her site's update regularly.

Choosing one's market or niche: It is necessary that one chose a particular market and channel his or her attention towards it, especially in terms of advertising one's products and services.

Proper Position: A business website should be positioned in a way that they will be visible to almost all the search engines. One can start by including keywords that are mostly searched into the business website's content.



See:
Social Media Manager


Media Manager
become a Social Media Manager

So you've probably heard a lot of buzz lately about a new job title called a social media manager and wondered what exactly a SMM does & what is his or her role within an organisation.

The core of the job entails managing the social media properties of a business, for example a businesses twitter account, Facebook page or linked in account. The role of the SMM is to engage with the businesses followers & effectively communicate the companies message to them. This involves building a strong & responsive relationship with followers & engaging in conversation with them.

Of course the primary role of any kind of marketing and this includes social marketing is to increase sales & profits. For an online business it's easy to use metrics, tracking & testing to calculate the effectiveness of the SMM. Sales & leads can be tracked from the social media site quite easily.

But offline businesses can also use a SMM, not just for increased brand recognition but also as a direct marketing tool. Using incentives like vouchers or money off coupons only available on their social sites an offline business can track the effectiveness of its campaign.

The SMM should also be actively seeking out new followers for the organisations social media properties. This may involve engaging with groups or individuals who would have an interest in the organisations niche or industry & promoting the companies social sites to them,

In conclusion good social media manager will increase the organisations followers on their social sites, develop relationships, increase brand awareness & help convert followers to customers.

See:
Social Media Manager


Media Manager
become a Social Media Manager